CDW Catalogs
BACKGROUND
Custom Deluxe Windows (CDW) partnered with Resolute Creative to develop a premium product catalog that would educate homeowners on the quality, engineering, and performance of its windows and doors while reinforcing the company’s high-end brand positioning. The challenge was to balance technical product information with aspirational design, creating a piece that was as visually compelling as it was informative.
STRATEGY
Early in the discovery process, we identified a key challenge: homeowners, dealers, and customers at different stages of the buying journey all needed different information. Rather than producing one oversized catalog that attempted to do everything, we recommended a more strategic content architecture—a family of publications, each designed with a distinct audience and purpose in mind.
The first catalog focuses on introducing the CDW brand, explaining the engineering and features behind its products, and providing a high-level overview of the company’s window and door offerings. Every design decision—from the editorial structure to the photography, typography, and visual hierarchy—was made to reinforce CDW’s premium positioning while making technical information approachable and engaging.
RESULTS
The completed catalog established a new visual standard for the brand and became the foundation for an expanded catalog system that will support CDW’s sales and marketing efforts for years to come. By shifting from a single publication to a scalable content strategy, CDW now has a flexible marketing platform that can grow alongside its business while delivering the right message to the right audience.