Future in Full Color

BACKGROUND

Prism Organizing is a Minnesota-based nonprofit building LGBTQIA2S+ community and collective power to advance safety, dignity, and freedom across the state. Its annual fundraising event, Future in Full Color, brought queer and trans Minnesotans and allies together on National Coming Out Day to celebrate progress, strengthen connections, and support the work ahead.

STRATEGY

The visual concept moves from black-and-white to the vibrant colors of the Prism Organizing brand, creating a visual expression of visibility, connection, and a future where LGBTQIA2S+ people can live in full color. Subtle contrasts between flat and rich black add depth and dimension while reinforcing the transition from monochrome to color.

RESULTS

A cohesive set of social graphics and event materials built anticipation for Future in Full Color, carrying the visual identity from digital promotion into the in-person gathering. By the end of the event, Prism Organizing had raised 80% of its $40,000 fundraising goal, with additional donations still possible, supporting its work to build LGBTQIA2S+ community and power across Minnesota.