Modern Press Acquisition Campaign
BACKGROUND
Modern Press acquired Tracy Printing, bringing two established Twin Cities printing companies together and expanding the services and capabilities available to their customers. The transition presented an opportunity to introduce Modern Press to Tracy Printing’s existing client base, communicate the benefits of the acquisition, and reinforce a continued commitment to quality, service, and personal relationships.
STRATEGY
The campaign was designed to communicate the acquisition clearly while building confidence in what the transition means for existing customers. Messaging emphasized continuity of service alongside the expanded capabilities, technology, and resources now available through Modern Press.
A coordinated series of three postcards and five email templates provided multiple opportunities to introduce the changes, highlight services, and reinforce the value of working with a local printing partner. The messaging focused on making print approachable, helping customers understand their options, and demonstrating how Modern Press can support projects of varying sizes and production needs.
RESULTS
The campaign created an opportunity to grow customer relationships and generate additional sales by introducing Tracy Printing’s existing clients to the broader range of services available through Modern Press. By highlighting expanded production capabilities and helping customers understand the options available for their print projects, the campaign encouraged greater engagement and positioned Modern Press as a resource for a wider range of printing needs, resulting in additional print projects.