Holidays on Hennepin

BACKGROUND

Holidays on Hennepin is a holiday program designed to drive event traffic and support local businesses in Minneapolis’ Uptown neighborhood. With an expanded program planned, the existing brand needed a refresh with a broader collection of illustrations and design assets to bring personality and consistency to the website, social media, and promotional materials.

STRATEGY

Building on the existing logo and color palette, Resolute Creative developed a kitschy, maximalist visual direction inspired by vintage holiday graphics and retro commercial holiday imagery. The expanded illustration library featured playful motifs, from presents and ornaments to food, family, and music-inspired elements.

To help maintain consistency across applications, we developed a brand standards document outlining visual guidelines, ADA color usage recommendations, and guidance for interface elements such as buttons, dividers, and patterns. Together, these elements created a flexible visual system that could support the program’s growing needs across digital and print materials.

RESULTS

The project expanded the Holidays on Hennepin brand into a flexible collection of assets for use across its website, social media, and local promotional materials. From calendar category illustrations and social templates to window clings, QR code magnets, and flyers, the refreshed visual system gave the program a distinctive, recognizable look while supporting its goal of bringing more people to Uptown businesses.